SEO - Search Engine Optimization

Search Engine Optimization SEO Services

What is Search Engine Optimization or SEO


SEO or Search Engine Optimization is the process of allowing Search Engines like Google, Bing and Yahoo to know what our website contains in order to have it listed or ranked in the search results.  Search engines work much differently than a typical hard cover telephone directory as the old days.  Special types of algorithms are utilized using multitudes of ranking factors for search engines to determine where they want to display your website.

There are a lot of reasons why a site might not display in your top search results or at all namely: Poor content, Slow optimized, new domain and more.  We need to have quality content on our websites for our SEO to work.  I must add that Search engine optimization is not a quick process.  This process can take months even up to years depending on our market and competition.

We need to constantly update our content as search engines love new content and fresh websites.   To utilize SEO or search engine optimization standards we also need to be up to date with what search engines require from us and what are current ranking factors.

Hours are spent to research relevant keywords and then the content is mostly rewritten to be keyword rich and easily understandable to search engines.   We follow the procedures required by search engines to optimize every bit of page detail as required for our search engine optimization process to work.  We also need to monitor monthly search volumes on certain keywords ensuring the correct keywords are targetted within our SEO or search engine optimization campaign.

SEO – Search Engine Optimization Ranking Factors



There are over 200 ranking factors that a search engine like Google uses to determine where to place your website however below are a few we need to focus on for best SEO results.

1. Quality On-Page Content

Having unique quality content is almost the most important factor of any SEO campaign.  This content needs to be fresh and properly written for Search Engines to rank our pages on content.

2. Important Backlinks

Backlinks are one of the most important Google ranking factors, but because of SEO companies trying to manipulate this. Google has learned which sites are linked to bad neighbourhoods only for link building.

Mobile-First User Experience

One of the biggest changes we saw in 2016 was Google’s shift towards mobile-first indexing. This means that Google’s index will now primarily crawl the mobile version of websites as opposed to the desktop version.

4. Extra Technical Factors

Google has become somewhat picky of things such as domain trust, H1-H3 tags, anchor texts and external links.

SEO or Search Engine Optimization process:



  • Website Review an analysis
  • Keyword Research
  • SEO Friendly Content Writing
  • Backlink building
  • Social Media
  • Local Search submission
  • Reporting and Management
  • Search Engine Optimization Content writing

Contact SEO Web Design

Contact SEO Web Design using any of the methods supplied should you have any queries or to discuss your campaign requirements.  We welcome you sending us a WhatsApp which assists with file sharing and quick response times.

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Cell: 065 866 0663 (Whatsapp | SMS | Phone)


Address: 332 Forest Walk Crescent, Faerie Glen, Pretoria

Business Hours:

Monday - Thursday (07h00-23h00)

Fridays (07h00-18h00)

Saturdays (09h00-13h00)

Sundays & Public Holidays (Closed)