SEO - Search Engine Optimization

What is Search Engine Optimization

SEO is the process of allowing Search Engines like Google, Bing and Yahoo to know what our website contains in order to have it listed or ranked in the search results.  Search engines work much differently than a typical hard cover telephone directory as the old days.  Special types of algorithms are utilized using multitudes of ranking factors for search engines to determine where they want to display your website.

There are a lot of reasons why a site might not display in your top search results or at all namely: Poor content, Slow optimized, new domain and more.

There are a few steps we can take to rank higher in search engines.  

On-Page Optimization

We need to have quality content on our websites for our SEO to work. This is called On-Page SEO.  This method involves analizing most of your website and content.

Keyword Research

Hours are spent to research relevant keywords.   We follow the procedures required by search engines to optimize every bit of page detail as required for our search engine optimization process to work.  We also need to monitor monthly search volumes on certain keywords ensuring the correct keywords are targetted within our SEO or search engine optimization campaign.

Page Speed

How fast our website loads plays a role in how search engines see our website.  Search engines such as Google are all about the end user experience and will also check page speed as a ranking factor.

Off-Page Optimization

This is not just one method and consists of some of the most hours spent on SEO.  These can range from Social Media to backlink checking and more.

High Quality Backlinks

Backlinks also play an important part of SEO as Google will use this to determine how relevant your site is to the searches of your keywords.  It will see referral traffic as a refrance to your services.  We must also be very careful not using any bad neighbourhoods or spammy links which might lead to rank drops.

Search Engine Ranking Factors

There are over 200 ranking factors that a search engine like Google uses to determine where to place your website however below are a few we need to focus on for best SEO results.

1. Quality On-Page Content

Having unique quality content is almost the most important factor of any SEO campaign.  This content needs to be fresh and properly written for Search Engines to rank our pages on content.

2. Important Backlinks

Backlinks are one of the most important Google ranking factors, but because of online marketing companies trying to manipulate this. Google has learned which sites are linked to bad neighbourhoods only for link building.

3. Mobile-First User Experience

One of the biggest changes we saw in 2016 was Google’s shift towards mobile-first indexing. This means that Google’s index will now primarily crawl the mobile version of websites as opposed to the desktop version.

4. Other Technical Factors

Google has become somewhat picky of things such as domain trust, H1-H3 tags, anchor texts and external links.

SEO Checklist

A simple checklist to see some of the services SEO WebDesign will provide during your campaign

Full Website Review and Audit

Keyword Research

URL Checks

Site Speed Optimization

Backlink building

Social Media Campaigns

Local Search submission

Reporting and Management

Search Engine Optimization Content writing

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