Hematex Continental website front page

Hematex Continental Web Design and SEO Report

Catalysing development through housing and human settlements opportunities.

Website: hematex.com

Who is Hematex?

Founded in 2020, Hematex Continental is a South Africa-based consulting services firm that supports development sector organizations on strategy, business development, project management, skills development, enterprise development and product development.

Purpose: To improve the quality of living standards in Africa through economic empowerment.

Back-end Design

The website was built in WordPress with Kadence as a base canvas using the following software plug-ins.

  • Elementor
  • Rankmath
  • Fluent Forms
  • Wordfence Security
  • Site Kit by Google
  • Code snippets
  • Phastpress
  • WP Meteor

Design Testing

1. SEO Audit – Technical SEO & On-Page SEO (search engine optimisation)

The SEO audit test returned good results for Hematex Continental with a score of 73%. With a good SEO score the website will organically grow new visitors quickly bringing new visitors to the site.

All designs during and after the site construction are tested with an SEO audit software form Seobility. “Seobility checks the complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Problems of a single page can be analysed in Seobility page browser.”

Screenshot 2023-06-27 at 05-05-28 hematex.com Website SEO Review Seobility.net

2. Speed/Performance

Pingdom is an easy-to-use tool built to help webmasters and web developers optimize their website performance. The test returned another excellent result with an overall performance grade of 96%, and a phenomenal load time of 1.69 seconds for the page.

Screenshot 2023-06-27 at 04-02-00 Pingdom Tools

3. Google Page Speed

Undoubtedly one of the best test to grade a websites customer experience is a test from Google called Page Speed Insights.The figure below shows the response a user would get you a desktop computer to browse the site and mobile device that has been setup to emulate slow mobile bandwidth technologies using a 3G network. Results came back with a 98% and 87% respectively.

Screenshot 2023-06-27 at 04-01-43 PageSpeed Insights
Screenshot 2023-06-27 at 04-01-31 PageSpeed Insights