Madswimmer - You Must Be Mad website

MADSWIMMER Design and SEO Report

There aren’t many charities that would swim for hours in the Alaskan Pacific with pods of Orcas lurking in the depths.


Who is Madswimmer?

Madswimmer is a charity taking on big swims to tackle big issues,
and to raise money for children’s charities

Back-end Design

The website was built in WordPress with Astra theme with Kadence as a base canvas using the following software plug-ins.

  • Elementor +Pro
  • Rankmath
  • WPForms Lite
  • Wordfence Security
  • WP Rocket
  • Imagify
  • Template by Brainstorm Force
  • Site Kit by Google

Design Testing

1. SEO Audit – Technical SEO & On-Page SEO (search engine optimisation)

The SEO audit test returned excellent results for Madswimmer with a score of 89%. With a good SEO score the website will organically grow new visitors quickly bringing new visitors to the site.

All designs during and after the site construction are tested with an SEO audit software form Seobility. “Seobility checks the complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Problems of a single page can be analysed in Seobility page browser.”

Website SEO Review

2. Speed/Performance

Pingdom is an easy-to-use tool built to help webmasters and web developers optimize their website performance. The test returned another excellent result with an overall performance grade of 93%, load time of 1.92 seconds for the page.

Pingdom Tools speed test

3. Google Page Speed

Undoubtedly one of the best test to grade a websites customer experience is a test from Google called Page Speed Insights.The figure below shows the response a user would get you a desktop computer to browse the site and mobile device that has been setup to emulate slow mobile bandwidth technologies using a 3G network. Results came back with a 97% and 69% respectively.

PageSpeed Insights desktop
PageSpeed Insights mobile 1

4. Google Search Console

This is a software interface to Google to let google and their bits know about the existence of your website. As its a an app that tracks you web performance over time, similar to Google analytics, one can draw reports on the how your website is fairing out there on the WWW. This is also where the website sitemaps are uploaded for crawling.

The report below shows vital statistics over a 12 month period.

5. Google Trends

Lastly I have added two of the main keywords relevant to the site receiving searches in SA.
See the graph below.